Free marketing certifications can be a good way to start learning the skills you need to work at home in digital marketing. There are a lot of options out there, and you don’t have to spend a dime!
What to Consider Before You Jump In
These are free, right? So why would you think too hard about jumping in? A lot of these certifications are platform-specific. You’ll want to make sure that earning these certifications will actually help you land clients or get a job and earn money. Think about it – nothing in life is free, especially your time. Do a little research before you get started to make sure the certifications are actually in demand. You also may want to consider whether or not you’ll be able to put into practice what you’ve learned in a real environment until you score a paying gig.
HubSpot Academy
HubSpot sells marketing SaaS products and has a variety of free certifications available on its HubSpot Academy page. Experience with HubSpot is currently frequently desired in digital marketing job descriptions. Also, many of the certifications are broad enough that they can be applied to a lot of different platforms.
Google Analytics Individual Qualification
The Google Analytics Individual Qualification (GAIQ) can be earned completely free online. Google even offers the courses necessary to learn the exam material at their Google Analytics Academy. If you’re going to have a website at all, this is a good place to get a primer on how to use Google Analytics. It’s also a basic requirement for many digital marketing specialist positions.
If you’re not super into numbers or don’t plan on working with websites much, Google Digital Garage may be a better place for you to start. Bonus: You can also find courses here focused on soft skills like networking. Since Google’s not going away any time soon, these are fantastic certifications to earn.
Alison Diploma in E-business
This Alison certification is fantastic for anyone who’s going into business for themselves. You will walk away with a marketing plan and learn more about copywriting and keywords. This site also has a plethora of other courses that can help get you on the road to better conversion rates.
Do you need free marketing certifications?
Maybe, maybe not. There are a ton of other free learning options out there that can help jumpstart your digital career. It may come down to how you learn (structured modules vs. random YouTube videos.) At this time, I personally have none of these free marketing certifications, but I’ve used other resources on these sites to learn how to do what I need to do. Then again, I also have a graduate degree that included courses on digital media, information architecture, and web design. Only you will know what’s best, but these are all solid choices if you’re looking to learn a lot and gain credibility.
Hope this helped you! If it did, will you please spread the word to someone else?
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