About Colleen

About Me

I’m a web strategy and analytics leader who transforms complex data into actionable strategies that drive growth. For the past 10 years I have helped organizations large and small in the private and public sectors engage with audiences online.

With expertise in marketing, digital strategy, SEO, UX, and web analytics, I help organizations transform their website to drive better business outcomes.  

What I Do:

• Web analytics – I focus on implementing strong data foundations to help automate insights and drive decision-making.
• Technical SEO & Search Intelligence – I leverage algorithm-driven insights, automation, and large-scale SEO frameworks to improve search visibility and user experience.
• Digital Strategy & AI-Driven Automation – I develop data-backed strategies that improve engagement, streamline workflows, and increase revenue.
• Web & Content Optimization – I conduct deep audits and A/B testing to enhance site performance, conversion rates, and content effectiveness.

My Impact:

• Increased web traffic forecast accuracy to 86% through predictive modeling, improving resource allocation and engagement.
• Automated insights and reporting pipelines for large-scale websites, saving teams hundreds of hours in manual work.
• Designed AI-powered keyword classification models to refine targeting and content relevance, driving higher conversions.

Relentless Creative

My career has never followed a straight path, and that’s what makes me uniquely effective. From my early days as a Navy musician and teacher to leading data-driven transformations for Fortune 100 companies and government agencies, I have always sought new ways to connect creativity, analytics, and technology.

I thrive in solving complex, high-stakes challenges by fusing structured analytical processes with imaginative problem-solving. Whether it’s optimizing enterprise SEO, automating reporting, or unlocking new audience insights, I approach every challenge with curiosity, adaptability, and a drive to create meaningful impact.

Now, I help enterprising teams implement practical solutions to optimize their website as part of a winning digital strategy. 

Let’s connect!