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What have you brought home during the pandemic?

What have you brought home during the pandemic?

In March when the outside world around us began rapidly shutting down, we shuttered inside our homes and waited. Surely this wouldn’t take long. Surely it wouldn’t take a vaccine to return to normal, whatever that is. I had a vacation planned for July, and for months, that was my hope. If things could just be safe then, we could take our trip and be ourselves again. July came and went. And still, here we are.

Work in our home was not new. I have been working at home for most of the past 3 years since I left the military. Luckily, we had chosen our house and set it up on the idea that I worked from home. My children’s learning came home too. (Notice I said learning, not school. Yet.) Workouts came home in the form of Zoom calls. More dirty dishes came home, more trash, more anxiety, sometimes more tears, more worry, more fears, more laughs, and okay, sometimes more booze. Slowly the outside world and what we used to do invaded home, often through screens, speakers, and information from our devices.

At the same time, we abandoned some things. We stopped dressing up. No more high heels. And sometimes our sanity. The whole family both consciously and unconsciously added and deleted what we needed to get through. This continued through summer as families started asking the question, “what about school?”

Luckily our local school district was quick and decisive. Distance learning would start on the scheduled first day, and continue until at least February. The schools would reevaluate this in the winter. I welcomed this, as it left no decisions on our shoulders. Or so we thought.

As school started, we had high hopes. Especially for children who suffer in the traditional classroom. The home learning environment would afford kids the chance to get their wiggles out while learning in a safe space. But that’s not what happened.

Kids have found themselves trapped in a dimension between school and home. Toys they could see or knew were near begged to be played with. They weren’t allowed to fidget or have something in their hand. They couldn’t eat if they were hungry during class. I get it, these things make sense. But they’re harder to enforce and impress upon kids when they’re in the comfort of home. (Not to mention the fact that adults aren’t held to these same restrictions when working at home.)

By the end of the second week, I was asking friends about homeschooling. And to my surprise, many were already doing it, having pulled their kids from virtual classrooms within weeks of the school year starting. After some research, we decided to homeschool as well.

I thought this decision was born out of flexibility. The kids could play during the day and learn in the evening and on weekends when we were in a pinch. It was a logical choice. But letting school into our home was the straw that broke the camel’s back. Inviting a live camera and microphone. Frustrated teachers and unfocused children could be heard when ears were getting a rest from headphones. It was too much.

So as you begin to feel overwhelmed and wondering when this will end, be patient with yourself. Letting so much into your home is draining. Be aware of what has inched is way into your walls. Take notice, and then let go of what you can for now.

Free Marketing Certifications You Can Earn at Home

Free Marketing Certifications You Can Earn at Home

Free marketing certifications can be a good way to start learning the skills you need to work at home in digital marketing. There are a lot of options out there, and you don’t have to spend a dime!

What to Consider Before You Jump In

These are free, right? So why would you think too hard about jumping in? A lot of these certifications are platform-specific. You’ll want to make sure that earning these certifications will actually help you land clients or get a job and earn money. Think about it – nothing in life is free, especially your time. Do a little research before you get started to make sure the certifications are actually in demand. You also may want to consider whether or not you’ll be able to put into practice what you’ve learned in a real environment until you score a paying gig.

HubSpot Academy

HubSpot sells marketing SaaS products and has a variety of free certifications available on its HubSpot Academy page. Experience with HubSpot is currently frequently desired in digital marketing job descriptions. Also, many of the certifications are broad enough that they can be applied to a lot of different platforms.

Google Analytics Individual Qualification

The Google Analytics Individual Qualification (GAIQ) can be earned completely free online. Google even offers the courses necessary to learn the exam material at their Google Analytics Academy. If you’re going to have a website at all, this is a good place to get a primer on how to use Google Analytics. It’s also a basic requirement for many digital marketing specialist positions.

If you’re not super into numbers or don’t plan on working with websites much, Google Digital Garage may be a better place for you to start. Bonus: You can also find courses here focused on soft skills like networking. Since Google’s not going away any time soon, these are fantastic certifications to earn.

Alison Diploma in E-business

This Alison certification is fantastic for anyone who’s going into business for themselves. You will walk away with a marketing plan and learn more about copywriting and keywords. This site also has a plethora of other courses that can help get you on the road to better conversion rates.

Do you need free marketing certifications?

Maybe, maybe not. There are a ton of other free learning options out there that can help jumpstart your digital career. It may come down to how you learn (structured modules vs. random YouTube videos.) At this time, I personally have none of these free marketing certifications, but I’ve used other resources on these sites to learn how to do what I need to do. Then again, I also have a graduate degree that included courses on digital media, information architecture, and web design. Only you will know what’s best, but these are all solid choices if you’re looking to learn a lot and gain credibility.

Hope this helped you! If it did, will you please spread the word to someone else?