About Colleen

About Me

I’m a marketing analytics and data science leader who transforms complex data into actionable strategies that drive business growth. With expertise in SEO, predictive modeling, and automation, I help organizations make informed decisions, optimize digital experiences, and scale their impact.

What I Do Best:

• Predictive Analytics & Data Modeling – I build machine learning models to forecast trends, optimize marketing efforts, and enhance decision-making.
• Technical SEO & Search Intelligence – I leverage algorithm-driven insights, automation, and large-scale SEO frameworks to improve search visibility and user experience.
• Digital Strategy & AI-Driven Automation – I develop data-backed strategies that improve engagement, streamline workflows, and increase revenue.
• Web & Content Optimization – I conduct deep audits and A/B testing to enhance site performance, conversion rates, and content effectiveness.

My Impact:

• Increased web traffic forecast accuracy to 86% through predictive modeling, improving resource allocation and engagement.
• Led a 30% increase in page one rankings for IRS.gov through a data-informed SEO strategy.
• Automated insights and reporting pipelines for large-scale websites, saving teams hundreds of hours in manual work.
• Designed AI-powered keyword classification models to refine targeting and content relevance, driving higher conversions.

Relentless Creative

My career has never followed a straight path, and that’s what makes me uniquely effective. From my early days as a Navy musician and teacher to leading data-driven transformations for Fortune 100 companies and government agencies, I have always sought new ways to connect creativity, analytics, and technology.

I thrive in solving complex, high-stakes challenges by fusing structured data science with imaginative problem-solving. Whether it’s optimizing enterprise SEO, automating reporting, or unlocking new audience insights, I approach every challenge with curiosity, adaptability, and a drive to create meaningful impact.

Now, I help businesses harness AI, automation, and data science to optimize their marketing and digital strategies—and I share these insights to empower other multi-passionate professionals to do the same.

Let’s connect!