About Colleen
About Me
I’m a marketing analytics leader who has helped dozens of organizations across the public and private sectors reach their goals through digital marketing.
My work has impacted audiences globally, including prospective United States Army Medical Professionals, people searching for a better way to bank by finding a credit union, and millions of Americans seeking to prepare and file their taxes accurately and on time.
In addition I have worked with several tech companies from startups to Fortune 100 businesses to optimize digital content. My areas of expertise include marketing data strategy, web and digital asset audits, search engine optimization, content strategy, paid digital ads, and marketing automation.
A member of the non-linear career path club, I’m a multi-passionate creative who has formerly served as a teacher, professional musician, and Navy sailor, using frameworks I’ve developed to continuously improve and connect my knowledge across multiple disciplines.
I share these frameworks to help other multi-passionate creatives define their strengths and boost their careers.
Colleen Shifflett
Marketing Analytics Leader
Data Strategy
Capture what you need and use it efficiently.
Content Strategy
Find your hidden content data and optimize across platforms with minimal effort.
Website Strategy
You can't optimize without the right data. Get your analytics, SEO, and user experience in order.
Social Media Strategy
Work smarter, not harder with a data-backed, no-fluff social media strategy.
Marketing Technology
Make your platforms work for you 24/7. Join and leverage your data and cut out the excess headaches.
Paid Media Strategy
Start with your data to design campaigns that help you meet your goals.
Don't know where to start?
Let's talk!
I'd love to hear about your goals! Leave me a note and I'll be in touch soon.